Amazing brand to brand partnership ideas 2022

Brand to brand partnership: Does YouTube help you promote your business, website/blog or simply your personal profile? The YouTube platform has over 1 billion subscribers, making it an excellent promotional platform. A billion YouTube videos are watched every day about every subject you can imagine.

Here are some statistics to prove it:

  • After Google, YouTube is the second most popular site on the internet.

  • More than a billion hours are spent watching video content on YouTube every day.

  • YouTube’s website or YouTube App has been used by more than 90% of people to discover new brands and products.

  • As part of the shopping process, 80% of shoppers watched a YouTube video related to a planned purchase.

  • When it comes to understanding how new products work, YouTubers are three times more likely to watch a tutorial video on YouTube than read the instructions.

Using the statistics above, you can see how YouTube offers marketers and entrepreneurs endless opportunities for business growth. This niche market is showing immense potential even with YouTube Kids.

YouTube channel building and growth, however, can be challenging and time-consuming. YouTube tips and tricks are constantly changing, so if you don’t keep up, you’ll waste a lot of time and energy.

1. Campaigns via email

It is a great opportunity to have your brand promoted to their customers and leads if you’re partnering with a business with an email list. It’s important to keep in mind that with these types of campaigns, you shouldn’t go straight for the sale. This is the process you should follow:

  1. Warm introduction

  2. Provide value

  3. Ask for the sale

Rather than trying to make a sale, your goal should be to convert leads. You can find more information about this case study on our platform. By supplying your partnering brand with content, such as a blog, vlog, or article, you can provide them with value, then follow it up with a special offer.

2. Collaboration on social media

Nowadays, this is probably the most popular way to collaborate. A majority of businesses maintain a social media presence and use these platforms to communicate with their clients.

Your B2B partner could share your Instagram story with their audience to promote a specific product or service you offer. In this case, the goal is to get a percentage of their followers to follow you back. Increasing the number of people you can communicate with for free and eventually convert to customers.

3. & 4. Flyer inserts and samples in orders

When online orders arrive, people are thrilled. Although you know what’s inside the package, it’s still exciting to see your new purchase when you open it. A few little goodies may be included by the brand you purchased from.

It could be a flyer advertising a discount on our next purchase, or it could be a sample of a new product. Adding something from your brand to their package is a great opportunity. Providing information about who you are and what you do to their customers.

I think this would be a fantastic partnership idea, and one we would certainly suggest as a low-hanging fruit. The partnering brand sends out orders with a special offer for a product or service that your customers will find interesting, so you’re seen to be nurturing your customers and providing them with value. I’ve included one from HelloFresh and Baresop for you to check out.

5. Advertising Spot on Website

Is there a space on your and your partner’s website to include a banner or tower ad about your partnerships and collaboration? Not only will this help increase qualified traffic to your website and help your SEO by having a quality and relevant backlink.

An easy way to win here would be to agree on the design of the banner or tower ad and display it both on your websites. Run this campaign for a month and track the conversions and clicks. Look for other opportunities to provide value to each other’s audiences if this is successful. Read Business news in Hindi on ibc24.

6. Giveaways/Competitions

Gaining new followers on your social media pages or generating new leads is a cost-effective strategy. You can generate some traction from your partnerships by collaborating with a brand that has a similar audience and interests.

All you have to do is offer your partner something of value that they can give away to their audience. To get their audience to enter, the best strategy is to always ask them for something small. If you want to increase conversions, you can follow your page or tag a friend who usually has the best results.

You should think of multiple ways to connect with your audience, including an email campaign to support your giveaway/competition. Not all followers will see your Instagram post, and not all will open your email, but the people who see both will be more likely to take action.

7. Co-Branding Products

The most effective way to increase your brand awareness and increase your market trust is through partnerships of this type. Having your brand on a product from a reputable brand says a lot about your brand’s credibility. Felix Baumgartner skydived 27 miles from the surface of the earth thanks to a collaboration between Redbull and GoPro.

It is easier to recruit and execute a partnership with an audience that shares a core value. Sustainability is a core value of your customer, so they will purchase across different industries, products, and services. Suppose you have a beauty product targeted at women 18-35 who care about sustainability, and you wanted to co-brand it with a fashion brand whose target market is women 18-35 who care about sustainability.

GoPro and Redbull share a core value of sports and adventure with their customers.

8. Featured Blog

Similar to advertising space on a partner’s website, a featured blog can bolster website traffic and SEO from backlinks. Guest posting a blog for your partner is the strategy here, so they can post it on their website and share it across their social media for their audience to read. By showcasing your expertise and knowledge in your field or industry, you expose your brand to a new audience in a subtle manner. This article is the perfect example of what I’m doing here.

9. Co-hosting a Webinar/Podcast

By sharing expert knowledge and showcasing your personal brand, you can drive awareness and trust for your brand by providing expert knowledge to each other’s audiences. Brands are more attractive when the face-or, in this case, the voice behind them can be met.

Your message is clear and concise, and you are able to explain why your product solves a problem, what your brand values, and why the audience should give it a try. Keeping in mind that this is an educational play, look for subtle opportunities to mention your product in the play.

10. Create a thank you page with your sponsorship

Because we don’t want to affect a partner’s conversion rate, we love this page because it’s such an underutilized piece of real estate on a website.

This is the perfect place to place a promotional message because customers are generally looking for their confirmation and any other details pertaining to their purchase. They are scanning and looking for things – here is the perfect place to place a promotional message. You can direct them to your website to learn more about a certain product when they are in a buying mood.

The product should complement the one that was just purchased. For example, if I just bought protein powder, the thank you page promotion could be an activewear brand.

These are just a few of the many partnership opportunities you can explore, but they’re a good place to start. Using, you can find other brands that have the same customer as you and execute purpose-driven partnerships with them.

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